DAWKINS
TONI
BRAND STRATEGY & COMMUNICATIONS
PARTNER FOR PURPOSE-LED COMPANIES
ABOUT TONIToni is a brand strategy consultant & artist based in Atlanta.
Toni brings over a decade of marketing communications expertise to companies working to advance equity, opportunity, and well-being across categories.
Prior to consulting, Toni worked in-house at Apple as the lead marketing communications strategist for Apple Watch and Apple Fitness+. There, she developed strategic platforms and brand messaging that reached millions of customers worldwide, from advertising and Apple.com to the Apple Store. Toni also co-founded Black@Marcom, the organization’s first group dedicated to employees of color.
Before Silicon Valley, Toni built her foundation at global advertising agencies Grey and MRY, where she crafted campaigns for leading Fortune 500 clients in the home, health, dining, and financial categories. Her work has been recognized by the Effie Awards, Adweek, and ADCOLOR.
Toni is a consciousness-expander who deeply enjoys spending time in nature, reading, traveling, making art, and finding meaning in the mundane. Laughter is her favorite medicine.
WHO I WORK WITHHigh-integrity organizations & change-making companies.
Social Impact Companies
Mission-Driven Organizations
Impact-Focused Ventures
Underrepresented Founders
SERVICESIt’s one thing to build a brand. It’s another to communicate what it stands for.
That’s where I come in to support.
Brand Messaging Audit.
How does your brand show up in the world?
Mission, Vision & Values Refinement.
What is the inspiring “why” behind your organization?
Strategic Brand Platform Development.
What is the North Star for all of your brand communications?
Pitch Development.
How can you tell a successful story to prospective investors or partners?
(SOME) OF MY GIFTS