CONSULTING

SERVICES

I offer strategic brand development support for purpose-led companies. Together, we define what your brand stands for, refine its value proposition, and develop clear, consistent communications.

SIGNATURE SERVICE

Brand Platform

Development

A strategic brand platform expresses a brand’s point of view with simple, distinctive language. Serving as the North Star for all marketing communications, this framework clarifies the brand’s purpose, value proposition, and key messages to ensure consistency and coherence across touchpoints.

Additional Services

  • Every marketing message is a reflection of your brand and the company behind it.

    This is a strategic evaluation of messaging across communication touchpoints: website, social media, email, and advertising.

    I identify gaps and opportunities for improvement, offering recommendations to better connect with your audience.

  • A clear, compelling brand purpose not only inspires employees and customers today, it shapes how your company will impact generations to come.

    I partner with founders and executive leadership teams to assess the efficacy of their existing mission, vision, and value statements and help to elevate and evolve them for long term success.

  • Understanding the vaster context your company exists within is the cornerstone of effective messaging.

    I craft succinct reports that illuminate the most critical customer and category trends and insights for your brand – so you can develop more relevant, resonant marketing.

  • In these focused sessions, I review your brand’s marketing communication materials, providing direction on where to simplify, clarify, and elevate messaging to ensure it connects with your audience.

  • I work with founders and business leaders to craft compelling pitch narratives that raise capital, connect with partners, or secure sponsors.

    Learn more at setthetone.studio

Ways to Partner With Me

Independent Consultant

I partner with organizations to deliver specific brand strategy deliverables and consult on work developed by in-house teams or other partners.

In-House Contractor

I join organizations in need of brand strategy support over the course of a few months, working closely with internal teams to develop messaging/communications.

Let's sharpen your story.

Let's sharpen your story.