Global launch strategy for Series 6.“The future of health is on your wrist.”
Role: Lead Strategist, Marcom
Company: Apple
While at Apple, I shaped global brand strategy for the Series 6 launch, positioning the powerful device as “the future of health.” In partnership with creative teams, I developed messaging that introduced Series 6 to millions of customers around the world via Apple.com, Apple Retail, advertising, and the Apple Special Event.
LAUNCH FILM“It Already Does That”
