An award-winning campaign strategy for Febreze’s Super Bowl debut.
Role: Strategist
Company: Grey New York
Client: P&G
This irreverent campaign resulted from a discovery that so many people simultaneously use the bathroom across the US during the Super Bowl halftime, it has a measurable spike in water usage. 🚽
The campaign led to a record-breaking 40% boost in sales, won an Effie award, and most importantly, made people smile.
THE AD
