Culturally-relevant content strategy for Visa’s ground-breaking social campaigns.

Role: Strategist
Company: MRY
Client: Visa

While at MRY, I developed content strategy for the category-defying social campaign, #goinsix, which garnered over 284 million earned impressions.

I also guided social campaigns for Visa Canada, Visa NFL, and the 2014 Visa Winter Olympics campaign, which saw the highest engagement and most mentions amongst all lifestyle brands.

CASE STUDY

Visa #GoInSix

CASE STUDY

Visa Olympics

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